Top Linked In Profile IT skills
Having spent some recent days helping colleagues with Linked In lately I took the time to review some of the lesser used features in Linked In.
Linked In Skills is one area that seems to have been overlooked by many people. Launched 9 months ago it is likely to come to the fore for those in the recruiting business seeking to filter out candidates early on with the right type of skills.
Whilst skills like ‘consulting’ and ‘presentation skills’ are featured, they’re not much use and not very focused. What are useful are more specific IT and marketing related skills. In addition, Linked In helps by showing what the year on year growth is in the profiles featuring these skills, giving a good indication of the popularity of each individual skill.
Below are the top growing IT related skills featured in Cloud, Digital Marketing, Social Media and Microsoft technologies. Microsoft Office 365 is still too low to feature, but expect fast growth in line with Windows Azure.
It’s interesting to see Salesforce.com in decline and perhaps surprising that Google related skills are growing so fast in Digital Marketing.
There are no real surprises in Social Media, but in the Microsoft technology space it’s interesting that SharePoint is growing well, followed by their CRM and Dynamics products
| Cloud Technologies | Growth |
| Windows Azure | 40% |
| Cloud Computing | 37% |
| PaaS | 35% |
| Amazon Web Services | 34% |
| Excel Services | 12% |
| SaaS | 9% |
| eCRM | 6% |
| Hosted Solutions | 6% |
| Google docs | 6% |
| Salesforce.com | -1% |
| Digital Marketing | Growth |
| Google website optimiser | 35% |
| Google webmaster tools | 26% |
| Digital Marketing | 24% |
| SEO | 18% |
| Enterprise Collaboration | 17% |
| Google Adwords | 14% |
| Online marketing | 13% |
| SEM | 10% |
| Web Development | 4% |
| Web Content Management | 3% |
| Social Media | Growth |
| 64% | |
| Social Media | 47% |
| Social media marketing | 43% |
| Linked In | 41% |
| Bing! | 41% |
| YouTube | 34% |
| Social Networking Sites | 29% |
| Skype | 15% |
| email marketing | 8% |
| Text messaging | 7% |
| Microsoft Technologies | Growth |
| SharePoint | 8% |
| Microsoft CRM | 6% |
| Microsoft Dynamics | 1% |
| .NET | -4% |
| SQL | -6% |
